This included research, testing, validation, and technical collaboration within the customer needs and business objectives, and within the tight deadline of launching before racings 2015 Spring Carnival. The challenge was to learn complex online betting markets and apply a new intuitive, simplified customer experience with a fresh consistent on-brand style. I was contracted as the initial lead designer for the project and was required to review and build upon a small set of high-level wireframes and early design concepts. This initiated the need for a complete redesign of their iOS app in a highly competitive growing market. ![]() ![]() In 2015 William Hill became Australia’s biggest online gambling provider due to the acquisition of a number of key brands within the industry.
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